Insurance is a people business, inside and out. So, it makes sense that investing in our communities through volunteerism and community investment is woven into the very fabric of who we are.
2025 marked a transformative year for Definity’s Community Investment and Social Impact strategy, with $5.3 million — the highest contribution in our company’s more than 150 year history — invested in organizations building more equitable and climate-ready communities across Canada.
We match our employees’ personal donations to Canadian registered charities and are proud to support employees whose volunteer efforts benefit communities where they live and work. Whether they’re helping plant green infrastructure, virtually mapping remote locations to support disaster response, or volunteering their professional expertise, employees receive paid time off work and volunteer grants to engage in their communities — as individuals or as a team.
In 2025:
5,000 volunteer hours logged by employees.
$146,000 in employee-directed charitable giving, amplified by $64,000 in corporate matching.
As climate risks grow and the cost-of-living rises, Canadians need support that helps them adapt, stay financially resilient, and prepare for change. For Definity, investing in our communities goes hand-in-hand with our role as an insurer — it helps us understand real-world risks and strengthens our ability to help Canadians adapt and thrive.
By investing in climate resilience, reconciliation, and economic inclusion, we support stronger communities while building the expertise and relationships that help us serve customers, support our employees, and do our job responsibly.
Read more about our investment in our communities
In addition to supporting initiatives that align to at least one area of focus, successful applicants must be Canadian charities that provide direct programmatic community service, and have measurable social outcomes in Canada.
To share your initiative with Definity, complete and submit our community investment request form.
Requests are reviewed quarterly.
Questions? Please contact our Community Investment team at communityinvestment@definity.com.
We are committed to an inclusive and equitable culture. To support this commitment, the Definity Equity Scholarship program is available to members of equity-deserving groups. The scholarships provide tuition support to students attending post-secondary institutions in Canada who are pursuing a diploma or degree in a field that works toward our goal of making insurance better.
This scholarship honours the legacy of esteemed Board Member Dick Freeborough, and his significant contributions to both the insurance industry and our community. It is awarded to a Definity Equity Scholarship recipient pursuing post-secondary education in business, finance, or accounting, with a focus on the insurance industry, reflecting Dick's passion for the field and his dedication to nurturing future leaders.
Every year, we provide $40,000 in academic scholarships for the dependent children of Definity employees.
Applications are open from July 1 to August 24, 2026.
To apply for a scholarship, complete an application form. Questions? Please email scholarships@definity.com.
The Definity Insurance Foundation (Foundation) is an independent1, national philanthropic organization that works with charitable partners across Canada to advance community-led solutions that further climate, health, and socio-economic justice, with a particular focus on those issues faced by Black, Indigenous, and other racialized communities. It was initially funded with $100 million of the proceeds of the demutualization of Economical Mutual Insurance Company (now Definity Insurance Company).
Definity Insurance Company committed to contribute 1% of its net profit before taxes annually2, a substantial portion of which is a restricted gift, to the Foundation. Since 2022, Definity has collaborated closely with the Foundation to identify and recommend potential causes for the Foundation to fund, and to make contributions to charities whose activities are aligned to the strategic priorities of both organizations.
Learn more about the Definity Insurance Foundation
1. Definity Insurance Foundation is not an affiliate of Definity Insurance Company, as defined under the Insurance Companies Act (Canada). 2. For at least five years, and subject to a minimum annual unrestricted gift of $250,000
Our commitment to enabling climate-ready communities and driving equitable economic participation has earned Definity the PRISM Certification demonstrating our dedication to building strong corporate-community partnerships.