The guiding light for our company is a simple but mighty trifecta that captures what we stand for. It’s why we exist. We call these three things our North Star because they keep us travelling in the right direction — reminding us why we’re here, where we’re going, and who we’re doing it for.

Our purpose

Building a better world by helping ​our clients and communities ​adapt and thrive

Our ambition

To be one of Canada’s leading ​and most innovative ​P&C insurers

Our promise

Making insurance better

Our values

Staying true to our corporate values helps us to consistently come through for our employees, customers, broker partners, and communities. Our values make us stronger, and they help us understand what we need to do to achieve our North Star.

We’re excited to be part of this company’s proud Canadian success story. As difference-makers, we confidently set our sights on achieving top-five status in the marketplace. We feel accountable for these objectives, seeking to take smart, measured risks that are inspired by innovation and guided by sound judgment.

Learn more about our family of companies

We adapt quickly to change and think creatively to find solutions that are good for our customers and for our business. We understand that we are in a helping industry; it is the reason we are here. Serving our customers and broker partners while having a truly positive impact on their lives and livelihoods is what drives us every day. We take our reputation personally.

Meet our Executive Leadership Team

We care for, respect, and learn from one another. This is a people business, inside and out, and we welcome all voices to the table. We recognize and celebrate integrity, excellence, and hard work because we understand these qualities will get this company where it needs to be. We believe in giving back through volunteerism and charitable contributions because we genuinely care about the communities in which we live and work. We strive, always, to make a difference.

Meet our Board of Directors