We strive to do the right thing for our customers, investors, business partners, and employees. It's the reason our people feel empowered to make decisions that can make a real difference to those who count on us.

Our purpose

Definity is building a better world by helping ​our clients and communities ​adapt and thrive.

Our ambition

Our ambition is to be one of Canada’s leading ​and most innovative ​P&C insurers.

Our promise

Our promise is to make insurance better.

Our values

Our values guide us and help us achieve our purpose, our ambition, and our promise.