Definity was formed in 2021 to deliver on the evolving needs of insurance customers. We create value through continuous improvement. By investing in businesses and innovations, the companies in our group help our customers, broker partners, employees, and communities adapt and thrive in a world of constant change. Our group’s long history and experienced leadership give us a depth of expertise that’s respected in the industry. Definity is making insurance better.

Who we are

Our history

Definity was officially formed in 2021, but we come with a long and proud heritage that spans 150 years.

Our history

Our brands

We provide Canadians with great service, whether through a licensed broker or our digital direct channel.

Our brands

Our purpose

We strive to do the right thing for our customers, investors, business partners, and employees every day.

Our purpose

Corporate Governance

The principles that guide us and the processes we follow are designed to support our commitment to making insurance better. Our policies and practices are regularly reviewed and updated.

Get to know our leadership team

Learn more about our corporate governance