Formed in 2021, Definity Financial Corporation is the parent company to some of Canada’s most long-standing and innovative property and casualty insurance brands and companies, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. By investing in businesses and innovations, the companies in our group help our customers, broker partners, employees, and communities adapt and thrive in a world of constant change.

Our Stories

Taking the ‘paper’ out of paperwork
Big heart, big wig
Giving youth-driven causes the green light
Meet more Definity employees who are working to make a difference every day

Who we are

Our Purpose

We strive to do the right thing for our customers, investors, business partners, and employees every day.

Our Purpose

Our Brands

We provide Canadians with great service, whether through a licensed broker or our digital direct channels.

Our Brands

Our History

Definity was officially formed in 2021, but we come with a long and proud heritage that spans more than 150 years.

Our History

Corporate Governance

The principles that guide us and the processes we follow are designed to support our commitment to making insurance better. Our policies and practices are regularly reviewed and updated. 

Get to know our leadership team

Learn more about our corporate governance