Building resilient communities

Definity is a people business, inside and out. So, it makes sense that giving back to our communities through volunteerism and community investment is woven into the very fabric of who we are.

In 2022, Definity contributed more than $2.9 million in community support, including $2.3 million to the Definity Insurance Foundation* to be granted to registered Canadian charities. We invest in organizations that support our commitments towards our environmental, social, and governance (ESG) and inclusion, diversity, equity, and accessibility (IDEA) goals, ensuring our investments in our community align with our values and purpose

* Definity Insurance Foundation is not a legal affiliate of Definity Financial Corporation.

Our employees

Throughout the year, employees participate in Definity giving initiatives and support their favorite national and local charitable organizations through donations and volunteerism.

We match our employees’ personal donations to Canadian registered charities and are proud to support employees whose volunteer efforts benefit communities across the country and the world. Whether they’re helping at a local food bank or virtually mapping remote locations with the Canadian Red Cross, employees receive paid time off work and volunteer grants to engage in their communities — as individuals or as a team.

Employees logged more than 2,000 volunteer hours

34% of employees donated to charities through our iCare giving platform, triggering more than $75,000 in matched donations from Definity

Our communities

We invest in the well-being of our communities to create measurable social impact. Actively supporting our neighbours and the next generation through national partnerships, scholarships, and local contributions through our family of companies helps us fulfill our purpose of building a better world by helping our clients and communities adapt and thrive.

  • We support equity-deserving groups and employees dependents in their pursuit of post-secondary education in communities across Canada through our scholarship programs
  • We improve and support the well-being and resiliency of people across Canada — and their pets — through strategic partnerships
  • We support the communities where we live and work through our network of broker partners, employees, and community relationships

Read more about our investment in our communities

Supporting charitable organizations and programs

To create social impact, the programs we consider for support:

  • Align with our ambition to build a better world by helping our clients and communities adapt and thrive
  • Incorporate inclusion, diversity, equity, or accessibility considerations, targets, or goals
  • Advance action on environment and climate change
  • Are registered Canadian charities that provide direct community service
  • Have measurable social outcomes in Canada

We don't consider:

  • Political, fraternal, heritage, or religious organizations
  • Boards of trade, chambers of commerce, service clubs, or third-party organizations
  • Individual pursuits
  • Sports teams
  • Schools, daycares, student travel, or playgrounds
  • Endowment or memorial campaigns
  • Advertising or promotional initiatives
  • Statues, monuments, artwork, publications, or production projects


To share your initiative with Definity, complete and submit our community investment request form. Requests are reviewed in collaboration with the Definity Insurance Foundation, and you’ll be notified of the status of your request after the applicable review periods at the end of March, June, September, and December. Questions? Please contact our Community Investment team at


Definity Equity Scholarship

We are committed to an inclusive and equitable culture. To support this commitment, the Definity Equity Scholarship program is available to members of equity-deserving groups. The scholarships provide tuition support to students attending post-secondary institutions in Canada who are pursuing a diploma or degree in a field that works toward our goal of making insurance better.

  • 10 scholarships available each year, recipients are determined by committee review
  • Students must have a 75% GPA
  • Each scholarship is $5,000 and is added to the student’s account at their post-secondary institution

Applications for 2023 scholarships are closed. They will reopen from July to August, 2024.

Definity Dependent Children Scholarship

Every year, we provide $40,000 in academic scholarships for the dependent children of Definity employees.

To apply for a scholarship, complete an application form. Questions? Please email


The Definity Insurance Foundation is a Canadian registered charity, initially financed with $100 million of the proceeds of the demutualization of the Economical Mutual Insurance Company to represent past and present policyholders and employees. The Foundation has been entrusted with designing and supporting community initiatives that reduce the effects of social and economic inequality, increase the health and well-being of marginalized people, and slow the speed of climate change. The Foundation operates independent of Definity Financial Corporation.

Definity has committed to contribute 1% of its net profit before taxes to the Foundation each year for at least five years, beginning in 2023.* Definity collaborates closely with the Foundation and the company now directs most of its corporate charitable contributions through the Foundation.

Learn more about the Definity Insurance Foundation

*Subject to a minimum annual unrestricted gift of $250,000.