Our Brands

Legal name: Definity Insurance Company

Founded in 1871, Economical Insurance is one of Canada's leading property and casualty insurers, with policies distributed by licensed broker partners. Under the Economical brand, we serve the insurance needs of customers across the country. Economical Insurance is underwritten by Definity Insurance Company.

Legal name: Sonnet Insurance Company

Launched in 2016, Sonnet Insurance is underwritten by Sonnet Insurance Company and brings an innovative insurance experience to Canadians who prefer to purchase insurance directly online. Using our modern platform with real-time analytics, customers can instantly get a customized quote, purchase a policy, and make account updates online.

Legal name: Family Insurance Solutions Inc.

Since it was founded in 1989, Family Insurance Solutions has become a leading distributor of home and optional auto insurance in British Columbia. Family Insurance Solutions is a managing general agent of Definity Insurance Company.

Legal name: Petline Insurance Company

Petline Insurance is one of Canada’s oldest and largest pet health insurance companies. Through its brands, PetsecureTM and PeppermintTM , Petline is a leader in the market with coverage options to meet the pet insurance needs of Canadians. Petsecure and Peppermint are sold on a direct basis online and through our branding partners.