Definity: The newest chapter in a long Canadian success story

We are an insurance holding company that invests in multi-channel operations to provide our fellow Canadians with optimal coverage options for their homes, vehicles, farms, pets, and businesses. We’re proud to offer a range of responsive, service-backed insurance solutions for customers from coast to coast.

A look at the milestones that brought us to where we are today reveals that, while Definity is a new company, it has deep roots, dating all the way back to November 25, 1871. That’s the day our founding brand, the Economical Mutual Fire Insurance Company, issued its first policy to protect Ismael D. Bowman’s barn and home.

Today, Definity continues the tradition of providing Canadians with great service, whether that’s through a licensed broker or through our digital direct channels. Investments in innovation and technology, customer service, and our communities support a bright future for our family of companies.


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